MIOO - Stockholm

At MIOO, we are making people's bicycle life smoother by providing simple, reliable, and sustainable services. By enabling billions of kilometers of mobility through pure pedal power, we are contributing to sustainable and healthy cities.

Cycling is growing rapidly with 2 billion bikes in the world and over 100 million sold bikes per year. Bicycle commuting is becoming more popular in large cities because of new bike lanes, healthier lifestyles, and environmental consciousness. With the shift to online sales of bicycles, customers are waiting an average of 12 days to get their bikes fixed, and finding a nearby bike repair shop is difficult.

To solve these issues, MIOO offers a “service & safety” relationship with the user from the moment the bicycle is unpacked from the delivery  

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box until the bike is sold. Our product and app includes bicycle service, assembly of newly purchased bikes at the customer's doorstep, anti-theft registration, bike-id labeling, bicycle insurance, service book, digital and secure change of ownership, and IoT-ready solutions for smart locks and GPS.

Our business model is based on on-demand services and subscriptions. We generate €100 in yearly recurring revenue per user and have achieved a 20% CAGR of online sales before Covid-19, expected to reach 40% of all sales in many countries by 2025.

We have already launched our solution in Stockholm and London and have seen clear indicators of product-market fit